UN Tourism has presented a new volume of its “Tourism Doing Business: Investment Guidelines”, this time with a focus on the investment potential of the Hashemite Kingdom of Jordan.

Public-private partnerships can stimulate investment into tourism and help drive the sector’s transformation across the Middle East.

UN Tourism’s Member States in the Middle East have looked to the future, coming together to focus on boosting investments into the sector and growing new products to build resilience and expand inclusivity.

While 95% of national tourism policies acknowledge nature as a primary asset for tourism, actual detailed plans for sustainable management practices are often lacking, a new report from UN Tourism reveals.

With six years to go for the deadline of the Global Goals, UN Tourism Secretary-General has called for a people-centered transformation of tourism.

International tourist arrivals reached 97% of pre-pandemic levels in the first quarter of 2024. According to UN Tourism, more than 285 million tourists travelled internationally in January-March, about 20% more than the first quarter of 2023, underscoring the sector’s near-complete recovery from the impacts of the pandemic.

UN Tourism has unveiled its pioneering digital self-assessment tool designed to progress tourism development in rural areas.

Over 260 villages from more than 60 countries representing the five regions of the world have put themselves forward for the 2024 edition of Best Tourism Villages by UN Tourism 2024. This marks the highest volume of applications ever received in the past four editions.