As UNWTO gets set to return to the FITUR tourism trade fair in Madrid (19-23 January), the United Nations specialized agency is drawing on the influence of its growing team of Ambassadors to highlight the role the sector will play in driving recovery and providing opportunity in 2022 and beyond.

The important role that tourism will play in the recovery of national economies and global trade has been highlighted in the 2022 edition of the World Economic Situation and Prospects (WESP) report by the United Nations. Drawing on data from the World Tourism Organization (UNWTO), WESP underlines the sector’s importance for the world economy and particularly for developing economies, including Small Island Developing States (SIDS).

This has been another challenging year for our societies, our economies and tourism. Many millions of jobs and businesses remain in peril, at the mercy of an evolving crisis and of the actions of governments.