The World Tourism Organization (UNWTO) and the Kingdom of Morocco met to advance the organization of the 24^th UNWTO General Assembly in October 2021, the first global high-level United Nations event to be held since the beginning of the pandemic.

Global tourism suffered its worst year on record in 2020, with international arrivals dropping by 74% according to the latest data from the World Tourism Organization (UNWTO). Destinations worldwide welcomed 1 billion fewer international arrivals in 2020 than in the previous year, due to an unprecedented fall in demand and widespread travel restrictions. This compares with the 4% decline recorded during the 2009 global economic crisis.

The Global Tourism Crisis Committee has met for the first time in 2021. Organized by the World Tourism Organization (UNWTO), the cross-sector body met in Madrid during the 113th session of the UNWTO Executive Council to advance solid plans to restart tourism. The meeting focused on the integration of vaccines into a harmonized approach to safe travel and launching a coordinated effort to boost confidence in the sector.