Madrid, Spain, 3 March 2018 - “To engage the media and to recognize the work of journalists in the coverage of wildlife and sustainable tourism.” This is the ultimate goal of the Media Award announced by the World Tourism Organization (UNWTO) on the occassion of Wildlife Day celebrated on 3 March. The UNWTO/Chimelong Initiative aims to promote the value of tourism for wildlife conservation and includes also training to tourism administrations and to media on the theme.