UN Tourism’s Executive Council has met again to jointly advance the transformation of the sector.

The Executive Council of the World Tourism Organization has analysed and approved its vision to transform the sector. Meeting for its 119th session, Members were also presented with the Organization’s Programme of Work for the past months, with a focus on core priorities as well as a longer-term leadership vision for transforming the sector.

“Put people front and centre!” was the core message as UNWTO brought together global branding experts, journalists and content creators to rethink narratives around tourism communications.

With global tourism on track to reach pre-pandemic levels by the end of the year, UNWTO convened its Executive Council to advance plans to place education, investments and sustainability at the centre of the sector’s future.

Tourism leaders from every global region have met to advance plans to transform the sector against a backdrop of challenges old and new.

Public and private leaders have been called on to unite behind the Jeddah Call to Action, a commitment to align with UNWTO’s approach to rethink tourism governance at every level to keep adapting to the challenges faced by tourism as a global driver for recovery.

The Executive Council of UNWTO has met to advance the recovery of tourism around shared goals and a common vision for the sector.