UN Tourism has celebrated the first major tourism event of 2024, FITUR travel trade fair in Madrid, advancing its priorities for the sector for the year ahead.

UN Tourism has opened applications for the 2024 edition of its “Best Tourism Villages” initiative.

The World Tourism Organization (UNWTO) enters a new era today with a new name and brand: UN Tourism. With this new brand, the Organization reaffirms its status as the United Nations specialized agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that “people and planet” are always center stage.

Following a strong 2023, international tourism is well on track to return to pre-pandemic levels in 2024.

With Ecuador as the official partner country, FITUR International Tourism Trade Fair (Madrid, 23-26 January) will serve once again as a platform for global tourism innovation and collaboration.

The Botswana Government, in partnership with UNWTO, is embarking on an ambitious journey to transform Kasane-Kazungula, nestled in the scenic northwest region of our country, into a bustling international and domestic tourism hotspot.

UNWTO has launched the world’s biggest digital hub for communities focused on rural tourism. The ‘TourismConnectsRural’ platform will boost collaboration across the Best Tourism Villages by UNWTO Network, connecting around 200 rural destinations in every global region.