“Put people front and centre!” was the core message as UNWTO brought together global branding experts, journalists and content creators to rethink narratives around tourism communications.

With global tourism on track to reach pre-pandemic levels by the end of the year, UNWTO convened its Executive Council to advance plans to place education, investments and sustainability at the centre of the sector’s future.

UNWTO has launched a new report to determine the status of rural tourism in its Member States and identify the main challenges and opportunities of tourism as a driver for rural development from a policy perspective.

Dr. Jigang Bao has been named as the winner of the 16th Ulysses Prize, awarded by UNWTO for excellence in the creation and dissemination of knowledge in tourism.

UNWTO has welcomed the end of the public health emergency phase for COVID-19 with a summary analysis of the travel restrictions introduced in response to the pandemic.

International tourism is well on its way to returning to pre-pandemic levels, with twice as many people travelling during the first quarter of 2023 than in the same period of 2022.

Sports tourism can play an increasingly important role in the economic diversification, growth and sustainable development of destinations worldwide.

While mountain tourism has become an increasingly relevant motivation for travel, data on its size and impact remains scarce, a new report from the UN agencies the Food and Agriculture Organization of the United Nations (FAO), the World Tourism Organization (UNWTO) and the Mountain Partnership (MP) makes clear.