The first UNWTO Communication, Media and Tourism Training in Africa Workshop organized in collaboration with the Ministry of Tourism and Hospitality Industry of Zimbabwe and the Zimbabwe Tourism Authority (ZTA) was in the majestic Victoria Falls, from 13 to 15 November 2023 bringing together tourism professionals, journalists, media and communication specialists drawn from 20 countries in the Africa region.

Africa not only has the need, but also the potential, to offer exceptional luxury services. With its breath-taking landscapes, incredible wildlife, and diverse cultural richness, the African continent provides a perfect backdrop for the development of a luxury industry.

In a display of creativity and technological prowess, the second iteration of the Tourism Hackathon Nigeria unfolded at the Eko Convention Centre in Lagos from September 6th to 7th, 2023. Organized by Bedouin Group as part of the Hack for Tomorrow initiative, the event set out to redefine Nigeria's tourism landscape through the power of technology.

Zambia's tourism sector boasts of a plethora of attractions, from the awe-inspiring Mosi-oa-tunya /Victoria Falls World Heritage Site to thrilling adventure activities like the devil’s pool and wildlife safaris. As a Meetings, Incentives, Conferences, and Exhibitions (MICE) destination of choice, Zambia takes pride in its ultra-modern infrastructure, rich cultural heritage and the warmth of its hospitable people.

In the heart of the Indian Ocean lies Seychelles, not just a dream destination but a beacon of hope for the sustainable tourism movement. At the forefront of the movement is Sustainable Seychelles, a pioneering initiative founded under the Tourism Department of Seychelles.

In a visionary move, Nigeria created a separate Ministry of Tourism, marking a pivotal moment in the nation's commitment of fostering its tourism sector. The creation of the new Ministry underscores Nigeria's recognition of the immense potential within its diverse social, cultural and natural landscapes

These past two years have been nothing short of both remarkable and challenging for Morocco. Under the visionary leadership of His Majesty King Mohammed VI, Morocco successfully navigated two major challenges: Covid-19 and the Al Haouz earthquake, all while demonstrating great results in the realm of tourism.

Angola aims to become a nation that is open to tourism and to enhance its natural and cultural heritage by making it easier for visitors to enjoy it. Achieving this vision relies on creating conditions to attract and welcome tourists.

Aligned with our commitment to fostering a diverse and inclusive Affiliate Membership, the Affiliate Members Department (AMD) has intensified efforts to increase our presence in Africa. Acknowledging the current underrepresentation of African entities, we have dedicated recent months to a targeted Expansion Strategy.

In a groundbreaking initiative, the Chamber of Commerce of Gran Canaria hosted the inaugural Encuentro de Cámaras de Comercio de España y África Occidental on November 22, 2023, at Infecar Feria de Gran Canaria. This event marked a pivotal moment, bringing together key stakeholders from the Spanish trade and tourism sectors to forge collaborations with chambers of commerce from the Economic Community of West African States (ECOWAS) member countries.