UNWTO and the Comunidad de Madrid have reunited 18 experts from all around the world to share ideas, debate and explore the challenges and trends of cultural tourism.

As the European Council presents the conclusions of the European Tourism Agenda, UNWTO has joined European Commissioner for Transport Adina Vălean in emphasizing the importance of jobs, education and investments for achieving the shared vision for a revitalized sector between now and 2050.

By UNWTO Secretary General, Zurab Pololikashvili and European Union Commissioner for Transport, Adina Vălean

UNWTO and the Comunidad de Madrid have teamed up to bring together the world's leading experts in cultural tourism.

Ministers of the Environment from across the Pan European region have agreed to promote the transformation of tourism, with key initiatives of the One Planet Sustainable Tourism Programme to serve as their guiding principles.

The World Tourism Organization (UNWTO) and the State Secretariat for Economic Affairs of Switzerland (SECO) have joined forces to launch the first National UNWTO Students’ League of the year.