Tourism has committed to embrace its unique role as a pillar of peace and understanding. On World Tourism Day 2024, UN Tourism brought sector leaders from every global region together around a common vision and commitment to building a “peace-sensitive sector”, recognizing its potential to build bridges and foster understanding.

The legacy of the World Tourism Day 2023 celebrations will live on in the shape of greater investments in the sector's sustainability and a shared commitment to spread the benefits the sector delivers even more widely.

On World Tourism Day 2023, leaders from every global region have united around a shared determination to invest in the sector's growth and transformation. Held around the theme of "Tourism and Green Investments," the celebrations of the Global Day of Observation have been the biggest and most impactful on record.

The stage is set for World Tourism Day 2023, with the global sector to come together around them theme of Tourism and Green Investments.

Positive transformation for both people and planet was the central message of World Tourism Day 2022. Held around the theme of ‘Rethinking Tourism’, the Global Day of Observation emphasized the sector’s unique potential to drive recovery and deliver positive change for people everywhere.

The countdown to World Tourism Day 2022 is now underway, with every part of the sector invited to be an active part of the annual celebrations.

Global tourism has reaffirmed its commitment to making the sector a pillar of inclusive growth. At the official World Tourism Day 2021 celebrations in Abidjan, Cote d’Ivoire, political and business leaders united behind a common message of solidarity and determination to ‘leave nobody behind’ as tourism restarts and grows back.