Gansu Revitalization and Innovation Project

To provide the Gansu Province of China with technical assistance in tourism development by addressing structural shortcomings, including rural-urban disparities and a lack of connectivity between identified “hubs and spokes” that negatively impacts tourism length-of-stay and spending, and limits the development of self-sustainable creative tourism products. Deficiencies in the sphere of tourism skills and competencies, primarily regarding the international marketplace and limitations in the international awareness of the Gansu Province as a key Silk Road node and passageway, will also be addressed.

To formulate a Provincial Tourism Human Capital Strategy, an International Tourism Marketing Strategy for the Province, and to deliver capacity building training for tourism stakeholders of Gansu Province at UN Tourism Headquarters.