Investment, Ensuring Peace: Harnessing Growth, Shaping the Future
In 2025, the global tourism sector stands at a critical juncture, shaped by the dual forces of a remarkable recovery and persistent global challenges. With international tourist arrival numbers virtually returning to pre-pandemic levels and export revenues from tourism reaching unprecedented heights the sector has once again demonstrated its resilience and capacity to drive economic growth.
Our latest news
Peru leads the way in embracing STAR to make tourism a pillar of rural development
Middle East Members back UN Tourism’s Vision for the Region as Education and Sports Tourism Leader
UN Tourism opens call for Best Tourism Villages 2025
Basketball Greats Stephen Curry and Zaza Pachulia Unveiled as UN Tourism Special Ambassadors
Destinations and companies place accessibility at the forefront of tourism planning and product development
UN Tourism in Morocco: Driving Investments and Celebrating Innovation in Africa’s Most-Visited Destination
UN Tourism at FITUR 2025: A Milestone Event for Sector-Wide Cooperation
UN Tourism and CAF Advance Tourism Investments in Americas and Launch Guidelines for Brazil and Panama
Andorra becomes 25th country to adhere to the International Code for the Protection of Tourists
UN Tourism and CAF Strengthen Collaboration to Promote Regional Branding and Sustainable Tourism
UN Tourism Events & Projects
Africa
Development of a Classification System for Tourist Accommodation Es...
An initiative aimed at modernizing the classification system for tourist accommodations, involving legal framework creation, capacity building, and a pilot phase implementation to integrate and sustain the classification system within the Ministry of Tourism structures.
Americas
National Strategy and Policy for Sustainable Tourism in the Dominic...
Shaping and implementing a sustainable tourism framework for the Dominican Republic to secure its long-term viability and establish its leadership in global tourism.
Americas
Update of Guatemala's Sustainable Tourism Master Plan
Assist INGUAT in revising the Sustainable Tourism Master Plan through a coordinated and participatory approach.
Americas
Aerial Connectivity Assessment and Promotion for Guatemala
Diagnostic and strategic study of Guatemala’s current air connectivity to identify existing conditions, challenges, and opportunities.
Asia and the Pacific
Strengthening the National Tourism Statistical System and Compilati...
Providing training to field staff and officials from SLTDA and the Department of Census and Statistics on conducting visitor and establishment surveys and survey instruments.
Asia and the Pacific
International Tourism Destination Plan for Jinan City and Marketing...
The International Tourism Destination Plan provides guidance to tourism stakeholders in Jinan to successfully develop the tourism sector in line with international standards and best practices
Asia and the Pacific
Gansu Revitalization and Innovation Project
To provide the Gansu Province of China with technical assistance in tourism development by addressing structural shortcomings, including rural-urban disparities and a lack of connectivity between identified “hubs and spokes” that negatively impacts tourism length-of-stay and spending, and limits the development of self-sustainable creative tourism products.
Europe
Preparation of a Proposal on the Structure and Key Contents of the ...
Drafting a detailed proposal for Andorra’s Tourism Framework Law, focusing on addressing the sector's critical needs and incorporating global best practices in sustainable tourism.
Europe
Technical Assistance for the Thassos Island of Greece
To support tourism recovery efforts on the island of Thassos through a marketing and product assessment and the implementation of a Thassos Residents Study.
Europe
ITB Berlin 2025
ITB Berlin 2025
Asia and the Pacific
37th CAP-CSA, 56th CAP, 60th CSA and UN Tourism Regional Conference...
37th CAP-CSA, 56th CAP, 60th CSA and UN Tourism Regional Conference on Tourism Policy in the Circular Economy
Americas
2nd UN Tourism Africa & Americas Summit
2nd UN Tourism Africa & Americas Summit
Europe
71st Meeting of the Commission for Europe (CEU)
71st Meeting of the Commission for Europe (CEU)
Europe
High-Level Ministerial Discussion: Enhancing Investment, Ensuring P...
High-Level Ministerial Discussion
Asia and the Pacific
The 19th UN Tourism Asia-Pacific Executive Training Programme on To...
The 19th UN Tourism Asia-Pacific Executive Training Programme on Tourism Policy and Strategy
Global tourism set for full recovery by end of the year with spending growing faster than arrivals
Around 1.1 billion tourists travelled internationally in the first nine months of 2024, as the global tourism sector recovered 98% of pre-pandemic levels. According to the latest World Tourism Barometer by UN Tourism, a full recovery from the biggest crisis in the sector’s history is expected by the end of the year, despite economic, geopolitical and climate challenges.
"The rise of new technologies and the need for greater sustainability are constantly impacting the tourism sector, presenting both opportunities and challenges that call for innovative approaches"
