Data Collection & Analysis for Tourism Management, Marketing & Planning

Data Collection & Analysis for Tourism Management, Marketing & Planning - A Manual for Managers & Analysts (English version) is a tool to help achieve WTO's important long-term goal of developing reliable tourism statistics. It explains the differences between the major data collection methodologies and provides skeleton tables for data presentation. It also guides the user, who is seeking any given data item, to find the most suitable method to collect statistics and present them on the most appropriate manner.This guide serves as an excellent resource for anyone interested in collecting, managing and analyzing tourism data.

ISBN: 978-92-844-0377-6