May 21, 2021

UNWTO gives voice to the initiatives of the private sector at FITUR 2021

UNWTO Affiliate Members from the tourism sector, including private entities, associations and tourism boards across the world, have presented their initiatives and projects on tourism recovery at the ‘’UNWTO Affiliate Members Corner’’, held on 21 May at FITUR 2021, the International Tourism Fair Trade in Madrid (Spain). The forum, organized by the UNWTO Affiliate Members Department, provided a professional space for the UNWTO Affiliate Membership to showcase their projects at this important international tourism fair, one of first international mobility events in Europe.

The event saw initiatives covering topics such as the digitalisation and innovation in tourism, marketing strategies for the recovery of tourism, and reactivation strategies to achieve a safer, more inclusive and more sustainable tourism sector when travel resumes.

Among the participating companies were top private entities, tourism boards, tourism organizations and associations such as Expedia Group, Allianz Partners, the Moscow City Tourism Committee (Russia), the Catalan Tourism Board (Spain), the Turkey Tourism Promotion and Development Agency (Turkey), Quintana Roo Tourism Promotion Council (CPTQ) (Mexico), Turisme de Barcelona (Spain), NECStouR (Belgium), the Tourism Observatory (Eurecat), FENALCO (Colombia), Fundación Mallorca Turismo (Spain), the Starlight Foundation (Spain), Turisme de Barcelona (Spain), Expedia Group (USA), Turismo de Santiago de Compostela (Spain), World Leisure Organization (USA) and the Guanajuato Tourism Observatory & Secretary of Tourism of Guanajuato (Mexico).

Ion Vilcu, Director of the UNWTO Affiliate Members Department, said: "I am very pleased with the level of participation in the UNWTO Affiliate Members Corner at FITUR 2021, and the very interesting projects shared. The event offered the perfect opportunity to learn from each other, exchange ideas and expertise and cooperate more closely to restart the tourism sector. From the Affiliate Members Department, we are committed to continue supporting the activities of our members through initiatives such as this one, in the common effort to advance the resumption of a better, more inclusive and sustainable tourism sector''.

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