May 02, 2024

When Tourism Meets Handicrafts in Madagascar

In Madagascar, the recent merger of the Ministries of Tourism and Handicrafts highlights the crucial importance of tourism inflows for the economy, especially in the post-health-crisis context.

In 2023, tourist arrivals nearly regained their pre-crisis level, showing a positive dynamic. Tourism occupies a key place in the General State Policy promoting economic development through, among other things, the tourism industry.

The year was marked by a major initiative with the joint organization of the ITM (International Tourism Fair of Madagascar) and the IHM (International Handicraft Fair of Madagascar) in June. Under the theme “The Art of Travel”, this exhibition will bring together global tourism players and international buyers, promoting exchanges and opportunities. This merger promises to generate a fruitful synergy between tourism and handicrafts, creating new prospects and strengthening the attractiveness of Madagascar.