The Conference on Rethinking Africa: Rethinking Tourism for Africa: Addressing global challenges; Promoting investment and partnerships brought expert African perspectives to global challenges, highlighting the need of investments towards a greener tourism sector and access to finance within the sector and the need to further strengthen public-private collaboration at every level.

UNWTO has recognized the most influential innovators reshaping tourism in the Kingdom of Morocco. The finalists of the first Moroccan Tourism Startup Competition showcase the power of the sector for driving post-pandemic recovery, protecting cultural and natural heritage and providing opportunities for both rural and urban communities.

Tourism leaders from across Africa have met to rethink and realign the sector’s role as a driver of development and opportunity across the region.