The World Tourism Organization (UNWTO) and Google have signed a new agreement to work together and lead global tourism’s recovery through innovation, education, and market intelligence.

UNWTO Affiliate Members from the tourism sector, including private entities, associations and tourism boards across the world, have presented their initiatives and projects on tourism recovery at the ‘’UNWTO Affiliate Members Corner’’, held on 21 May at FITUR 2021, the International Tourism Fair Trade in Madrid (Spain). The forum, organized by the UNWTO Affiliate Members Department, provided a professional space for the UNWTO Affiliate Membership to showcase their projects at this important international tourism fair, one of first international mobility events in Europe.

The cultural diversity and knowledge of indigenous peoples can bring innovative experiences and new business opportunities for tourism destinations and local communities, and help them recover from the impacts of the COVID-19 pandemic. Based on this, the World Tourism Organization (UNWTO) has partnered with the World Indigenous Tourism Alliance (WINTA) on a set of guidelines, designed to ensure this type of experiences are respectful and led by the indigenous communities themselves.

The global tourism sector has come together to show its unity and readiness to restart as soon as conditions allow.

The UNWTO Affiliate Members Department, within the framework of the activities of the Working Group on Accessible Tourism, organized the Expert Meeting on Accessible Tourism – Good Practices on Accessible Tourism in Nature Areas at FITUR Next.

The third edition of the CaixaBank Hotels & Tourism Awards was held today at the CaixaBank stand at Fitur, the first major international mobility experience in Europe this year, with the presence of Ion Vilcu, Director of the Affiliate Members Department of the World Tourism Organization (UNWTO), and representatives of CaixaBank Hotels & Tourism.

Innovators with ideas to help achieve the Sustainable Development Goals have been celebrated in Madrid. The final of the UNWTO SDGs Global Startup Competition saw 25 entrepreneurs and enterprises recognized for their creativity and commitment to the 2030 Agenda for Sustainable Development and its 17 ambitious goals.

At FITUR: The International Spanish Tourism Trade Fair (Madrid, 19-23 May 2021), UNWTO will ensure sustainability, innovation and responsibility are a central part of the conversation. FITUR was the last global in-person trade fair to take place before the COVID-19 pandemic, and is the first one to return, sending a clear message of the resolve of the tourism sector for a safe and responsible restart.

COVID-19 certificates for international travel must be free, universally available and non-discriminatory. They must also be limited in time and use, the World Committee on Tourism Ethics has recommended.