Investment, Ensuring Peace: Harnessing Growth, Shaping the Future
In 2025, the global tourism sector stands at a critical juncture, shaped by the dual forces of a remarkable recovery and persistent global challenges. With international tourist arrival numbers virtually returning to pre-pandemic levels and export revenues from tourism reaching unprecedented heights the sector has once again demonstrated its resilience and capacity to drive economic growth.
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UN Tourism Events & Projects
Global tourism set for full recovery by end of the year with spending growing faster than arrivals
Around 1.1 billion tourists travelled internationally in the first nine months of 2024, as the global tourism sector recovered 98% of pre-pandemic levels. According to the latest World Tourism Barometer by UN Tourism, a full recovery from the biggest crisis in the sector’s history is expected by the end of the year, despite economic, geopolitical and climate challenges.
"The rise of new technologies and the need for greater sustainability are constantly impacting the tourism sector, presenting both opportunities and challenges that call for innovative approaches"
