Asia and the Pacific

A project developed together with the World Tourism Alliance (WTA), focussing on the development of a community-based tourism roadmap providing local communities and tourism stakeholders with practical insight as to how to implement attractive, sustainable and competitive tourism products.

To provide the Gansu Province of China with technical assistance in tourism development by addressing structural shortcomings, including rural-urban disparities and a lack of connectivity between identified “hubs and spokes” that negatively impacts tourism length-of-stay and spending, and limits the development of self-sustainable creative tourism products. Deficiencies in the sphere of tourism skills and competencies, primarily regarding the international marketplace and limitations in the international awareness of the Gansu Province as a key Silk Road node and passageway, will also be addressed.

The International Tourism Destination Plan provides guidance to tourism stakeholders in Jinan to successfully develop the tourism sector in line with international standards and best practices. Marketing Jinan as an ‘authentic’ tourist destination within easy reach of China’s political and commercial centres will set in motion a trend of increased visitations by other international visitor markets.

Providing training to field staff and officials from SLTDA and the Department of Census and Statistics on conducting visitor and establishment surveys and survey instruments. Compilation of tables 5-6. Preparation of the Experimental TSA.