UNWTO continues to lead the way in promoting tourism standards. The Thompson Okanagan Tourism Association (TOTA) of British Columbia, Canada, has been awarded the UNWTO.QUEST Certification which recognizes Destination Management Organizations (DMOs). The programme emphasizes UNWTO’s commitment to deliver for the sector by encouraging and recognizing excellence in governance and destination management in both Member States and non-Member States.

The program is designed to boost innovation, digital transformation and planning in the tourism sector

UNWTO is moving ahead with plans to revise its strategic collaboration with the private sector. This follows up on the commitment made at 112th UNWTO Executive Council held in Tbilisi, Georgia, in September 2020.