UN Tourism has strengthened its partnership with the Kingdom of Morocco, a key ally in its mission to grow innovation across Africa and boost investments into the tourism sector of the region.

UN Tourism has returned to the FITUR international trade fair to advance the sector’s shift towards greater accessibility and growth propelled by investments and innovation.

UN Tourism has further advanced its partnership with the Development Bank of Latin America and the Caribbean (CAF) with the launch of new guidelines promoting tourism investments in Brazil and Panama.

Andorra has become the 25th country to adhere to the International Code for the Protection of Tourists (ICPT).

UN Tourism and the Development Bank of Latin America and the Caribbean will work together to regional branding and support sustainable development through tourism across the Americas.

With 1.4 billion international tourist arrivals recorded globally, 2024 marked the recovery of international tourism from the worst crisis in the sector’s history. A majority of destinations welcomed more international tourists in 2024 than they did before the pandemic, while visitor spending also continued to grow strongly.