UN Tourism Affiliate Members Corner: Targeting Traveler Segments
This UN Tourism Affiliate Members Corner will provide a platform to explore and discuss innovative marketing strategies tailored to attract and engage diverse traveler segments. By addressing the specific preferences and needs of groups such as Culture Lovers, Sport Fans, Travelers with Special Needs, Eco-Conscious Tourists, Business Travelers, and Family Stays, the session will highlight approaches to aligning destination and business marketing with the evolving interests of these audiences.
The session will also focus on strategies for connecting with Digital Nomads, Seniors, Culinary Enthusiasts, and the LGBTQ+ Community. Experienced Affiliate Members specializing in these segments will share trends, case studies, and best practices to inspire effective marketing efforts and enhance competitiveness in the fast-evolving tourism landscape of 2025 and beyond.
The UN Tourism Affiliate Members Corner: Targeting Traveler Segments took place at FITUR 2025 on January 24, providing a platform for exploring innovative marketing strategies tailored to attract and engage diverse traveler segments. The session addressed the specific preferences and needs of culture lovers, travelers with special needs, eco-conscious tourists, business travelers, family stays... emphasizing approaches to aligning destination and business marketing with evolving traveler interests. Additionally, the session focused on strategies for connecting with digital nomads, seniors, culinary enthusiasts, and the LGBTQ+ community, with experienced Affiliate Members sharing insights, trends, case studies, and best practices.
Speakers
Presentations:
- Culture Lovers: Dr. Fares Braizat, Chief Commissioner, Petra Development & Tourism Region Authority (PDTRA)
- Travelers with Special Needs: Linda Ristagno, Assistant Director of External Affairs, International Air Transport Association (IATA)
- Eco-Conscious Tourists: Wilbard Chambulo, Chairman, Tanzania Association of Tour Operators (TATO)
- Business Travelers: Liliana Rodriguez Hurtado, Executive President, Cartagena de Indias Tourism Corporation
- Family Stays: Fernando Barcenilla, Commercial Head of Travel, Allianz Partners Spain
- Digital Nomads: Nikolaos Gkolfinopoulos, Head of Tourism - Senior Manager, ICF
- Seniors: Irene García Sáez, Head of Business & Chief Data Officer (CDO), MAWDY (MAPFRE Worldwide Digital Assistance)
- Culinary Enthusiasts: Ana Beatriz Serpa, Institutional Manager, ABAV (Brazilian Association of Travel Agencies)
- LGBTQ+ Community: Joel Diaz, Membership Manager for Europe, International LGBTQ+ Travel Association
