FITUR 2025
22 - 26 January, 2025
UN Tourism returns to the FITUR International Tourism Fair to advance its key objectives for the sector.
Serving as the bridge between public and private leaders, UN Tourism will place the focus on innovation in tourism and accessible travel as it guides the global sector towards a more resilient and inclusive future.
Over the course of FITUR, UN Tourism will welcome its Member States, business leaders and other key players for a series of high-level meetings and events to advance shared plans and strengthen partnerships.
Tuesday, 21 January | ||
| 15:00 - 17:00 | 16th Meeting of the Committee on Tourism and Competitiveness (CTC) (by invitation only) | UN Tourism Headquarters |
Wednesday, 22 January | ||
| 12:00 – 12:30 | Ceremony of adherence Andorra to the International Code for the Protection of Tourists (ICPT) | Andorra's stand |
| 14:00 - 16:00 | UN Tourism 50th Anniversary Lunch (by invitation only) | Four Seasons hotel |
| 15:00 - 16:00 | Publication launch Artificial Intelligence Adoption in Tourism - Key Considerations for Sector Stakeholders and UN Tourism Affiliate Members Roundtable | Madrid Stand |
| 18:30 | CAF Welcome Cocktail Launching of the investment guidelines of Panama, Brazil and Guatemala | Museo del Prado |
Thursday, 23 January | ||
| 08:30-10:15 | 20th Meeting of the Committee on Tourism and Sustainability (CTS) | UN Tourism Headquarters |
| 9:00 - 10:30 | Investment Forum Americas: "Desayuno de Inversión en Turismo en América Latina y el Caribe" | Casino de Madrid |
| 10:00 - 14:30 | UN Tourism and European Accessibility Resource Centre Joint Event Accessible Tourism: Harnessing the benefits of inclusive destinations for companies and people | N111-N112 |
Friday, 24 January | ||
| 10:00 – 12:00 | UN Tourism Brand Africa Brainstorming Session | UN Tourism Headquarters |
| 11:00 – 13:00 | UN Tourism Affiliate Members Corner: Targeting Traveler Segments | Fiturtechy, Pavilion 10, IFEMA |
