UN Tourism Affiliate Members Corner: Segmentación de viajeros objetivo

Este espacio para Miembros Afiliados de ONU Turismo será una plataforma para explorar y debatir estrategias de marketing innovadoras diseñadas para atraer y conectar con diversos segmentos de viajeros. Al abordar las preferencias y necesidades específicas de grupos como los Amantes de la Cultura, los Aficionados al Deporte, los Viajeros con Necesidades Especiales, los Turistas Eco-Conscientes, los Viajeros de Negocios y las Estancias Familiares, la sesión destacará enfoques para alinear el marketing de destinos y negocios con los intereses cambiantes de estos públicos.

Asimismo, la sesión se centrará en estrategias para conectar con Nómadas Digitales, Personas Mayores, Amantes de la Gastronomía y la Comunidad LGBTQ+. Miembros Afiliados con experiencia en estos segmentos compartirán tendencias, casos prácticos y mejores prácticas para inspirar acciones de marketing efectivas y fortalecer la competitividad en el dinámico panorama turístico de 2025 y más allá.

Descarga el resumen del the UN Tourism Affiliate Members Corner de FITUR 2025

The UN Tourism Affiliate Members Corner: Targeting Traveler Segments took place at FITUR 2025 on January 24, providing a platform for exploring innovative marketing strategies tailored to attract and engage diverse traveler segments. The session addressed the specific preferences and needs of culture lovers, travelers with special needs, eco-conscious tourists, business travelers, family stays... emphasizing approaches to aligning destination and business marketing with evolving traveler interests. Additionally, the session focused on strategies for connecting with digital nomads, seniors, culinary enthusiasts, and the LGBTQ+ community, with experienced Affiliate Members sharing insights, trends, case studies, and best practices.

Ponentes

Dr. Fares Braizat

Chief Commissioner, Petra Development & Tourism Region Authority

Linda Ristagno

Assistant Director of External Affairs, International Air Transport Association

Wilbard Chambulo

Chairman, Tanzania Association of Tour Operators

Liliana Rodriguez Hurtado

Executive President, Cartagena de Indias Tourism Corporation

Fernando Barcenilla

Commercial Head of Travel, Allianz Partners Spain

Nikolaos Gkolfinopoulos

Head of Tourism - Senior Manager, ICF

Irene García Sáez

Head of Business & Chief Data Officer (CDO), MAWDY (MAPFRE Worldwide Digital Assistance)

Ana Beatriz Serpa

Institutional Manager, ABAV (Brazilian Association of Travel Agencies)

Joel Diaz

Membership Manager for Europe, International LGBTQ+ Travel Association

Presentaciones:

Culture Lovers: Dr. Fares Braizat, Chief Commissioner, Petra Development & Tourism Region Authority (PDTRA)
Travelers with Special Needs: Linda Ristagno, Assistant Director of External Affairs, International Air Transport Association (IATA)
Eco-Conscious Tourists: Wilbard Chambulo, Chairman, Tanzania Association of Tour Operators (TATO)
Business Travelers: Liliana Rodriguez Hurtado, Executive President, Cartagena de Indias Tourism Corporation
Family Stays: Fernando Barcenilla, Commercial Head of Travel, Allianz Partners Spain
Digital Nomads: Nikolaos Gkolfinopoulos, Head of Tourism - Senior Manager, ICF
Seniors: Irene García Sáez, Head of Business & Chief Data Officer (CDO), MAWDY (MAPFRE Worldwide Digital Assistance)
Culinary Enthusiasts: Ana Beatriz Serpa, Institutional Manager, ABAV (Brazilian Association of Travel Agencies)
LGBTQ+ Community: Joel Diaz, Membership Manager for Europe, International LGBTQ+ Travel Association